How To Become A Beard Model On Instagram

Step 1: Know What You Want to Achieve on Instagram

As a beard model on Instagram, you must know what you want to achieve from being on the platform. Some may have a high profile career in the works or simply want to be an influencer or share their personal style. Knowing your goals can help you develop a plan for creating your posts and content. Seeking out advice and help from others, who have already achieved successes in the beard modelling industry can be hugely beneficial. It is also advisable to research and keep up to date with what is trending in the beard modelling world to stay competitive.

Step 2: Invest in Suitable Equipment and Take Quality Photos

As a beard model on Instagram, having quality photos and videos can be the difference between success and failure. Investing in quality equipment helps to ensure that your photos, videos, and other content are of the same quality. Additionally, when taking photos or videos, make sure that the lighting and backgrounds are suitable for the desired outcome. Also, always remember to highlight your beard, as this is the focus for users visiting your profile.

Step 3: Create a Unique Brand

Having a unique and interesting brand that stands out from all the rest should be one of the top focuses as a beard model on Instagram. Creating a memorable, creative, and distinctive brand will draw more attention from other users and potential customers. Also, making sure that your brand resonates with your goals and reflects the type of picture that you want to showcase is essential.

Step 4: Create Compelling Captions

The captions included in your photos and videos should be both engaging and compelling. As a beard model on Instagram, it’s important to use eye-catching captions that tell a story and leave a lasting impression. That being said, it’s also important to ensure that your captions are authentic and relevant to your brand. This will help build trust and draw more attention and likes to your posts.

Step 5: Interact With your Followers

To build a strong following of beard model supporters, you need to take the time to engage with your followers. This includes replying to comments, following them back, and creating hashtags to link posts together. Doing this emphasizes that you value their support and desire their feedback. Taking the time to interact with your followers can also endear potential fans, making them more likely to engage with your content.

Step 6: Be Unique & Content

The most successful beard models on Instagram tend to have one thing in common – they stand out from the crowd. Posting content that is creative and unique to you can help make you stand out from the rest. Additionally, what you post should reflect the brand that you have created – this way, your followers will know what to expect and won’t be disappointed. Additionally, posting regularly and strategically will help keep your profile visible to your audience and draw in new fans.

Step 7: Promote Your Brand via Other Channels

Promoting your brand beyond Instagram can be beneficial in drawing more attention and engagement to your profile. Sharing content across multiple channels (e.g. Facebook, Twitter, and YouTube) can help extend your reach and draw more attention to your brand. Additionally, controlling the tone of your content and promoting it through proper channels can help you stay consistent and gain more fans.

Step 8: Invest in Advertising

Investing in paid advertising for your brand can help you draw in more followers and engagement. Doing this can help put you ahead of the competition and reach a larger and more diverse audience. Additionally, advertising can help you establish your presence and make people aware of your brand. However, it is important to use paid advertising in an effective and strategic manner to ensure that it is providing the desired outcomes.

Step 9: Analyze and Monitor Your Progress

It is important to regularly analyze and monitor your progress to ensure that you are staying on track in terms of your goals. Paying attention to the data that is being collected about your profile can help you make changes as needed to ensure that you are achieving your desired outcomes. Additionally, this information can be used to improve your content and gain insight about your followers and their interests.


Networking is important for any career, and it can be beneficial for beard models as well. Seeking out advice and help from other beard models who are further along on their journey can help you develop a more comprehensive understanding of the industry. Additionally, networking with influencers, brands, and agencies could result in collaborations and opportunities.

Explore Different Platforms

It can be beneficial to explore different platforms and what they offer. For example, TikTok is becoming more and more popular due to its shorter videos that can quickly go viral. Additionally, researching platforms like YouTube and podcasts could result in additional opportunities for collaboration. Exploring different platforms could also lead to content ideas and collaborations with influencers, brands, and agencies.

Be Professional

As a beard model on Instagram, it is important to maintain professionalism in your work and interactions. Staying professional means that you are taking your career seriously and can be trusted with new opportunities. This means avoiding drama, not gossiping, and responding to messages and comments in a respectful and timely manner. Additionally, it is important to remember the importance of brand awareness and making sure that each piece of content is of high quality.

Prioritize Self-Care

As a professional bearded model, it is important to prioritize self-care as well. This means taking the time to take care of yourself, both mentally and physically. Additionally, this could include activities such as relaxation techniques, exercising, and practicing self-love. Doing this will help you stay refreshed and focused on your beard modelling journey.

Theresa Norton is an award-winning author and blog writer who specializes in the art and science of manly beards. Her articles cover topics such as styling, shaping, maintaining, and even growing beards. With her extensive knowledge on facial hair, Theresa has helped countless guys to look their best and feel confident in their daily lives. She loves researching the history of beards, exploring new trends, sharing insightful tips, and writing about her own experiences.

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